Fjallraven
Fjallraven started making its first backpacks in 1960. Named after the hardy arctic fox that lives in Sweden, Fjallraven prides itself on making products that are functional, durable and dependable. Fjallraven was the first to commercially make framed backpacks allowing adventurers and explorers to carry more weight comfortably as they trekked through the wilderness and they continue to insert innovations into their products that make staying outside more comfortable. When you buy from Fjallraven, you know that you are getting a quality product that will last. Production techniques and materials are chosen to give you superior quality that reflects the values of safety and dependability.
Fjallraven’s most popular item is their classic Kanken backpack designed in 1978 to prevent back problems among Swedish school children. The foam support and comfortable nylon straps still hold true to the original design and purpose making the Fjallraven Kanken backpack series an ergonomical choice for carrying books, snacks, and everything else you need on your daily adventures. New in 2019 is the Fjallraven Kanken laptop backpack which is available in two sizes, the 15" and the 17", both of which are larger than the original Kanken backpack.
Fjallraven Sustainability Philosophy
Fjallraven is also dedicated to sustainability, using materials that are eco-concious such as its Eco-shell non-fluorocarbon DWR coating and G1000 fabric made from recycled polyester and organic cotton, Fjallraven does its best to have a minimal impact on the environment so that future generations can enjoy and explore the beauty of the great outdoors.
Fjallraven is dedicated to helping the Swedish arctic fox by raising money to promote research and protect its natural environment. The Arctic Fox was hunted to near extinction at the beginning of the 20th century for its beautiful coat. Despite becoming protected in Norway and Sweden by 1930, the arctic fox has had a difficult time recovering due to competition from the red fox and a global warming trend creating milder winters. Fjallraven helps to spread information, provide equipment and donate money to research and food supplementation.
G-1000 is a densely woven fabric comprising of 65% polyester and 35% cotton with a Greenland Wax treatment to make it durable, water resistant and windproof. Garments made with G-1000 can withstand short bursts of rain and dries quickly after longer exposure to precipitation. G-1000 fabric also provides nearly 100% protection from the sun’s harmful rays and the tight weave also keeps biting insects at bay. Add more Greenland Wax to increase the water resistant and windproof qualities of the fabric or keep it light and enjoy a durable yet breathable garment that is ready for every adventure.