Fera

As a brand founded by a female immigrant and run by a member of the LGBTQIA+ community, FERA has always been keenly aware of the challenges in the quest for equal rights, representation, and justice. In 1978, Betty Tung saw a gap in the market for a more stylish, tailored take on durable skiwear. FERA was originally inspired by the golden era of skiing in the 1960s, a time when skiers dressed to conquer the slopes in style, and the sport evoked a certain glamour and mystique. A pioneer in the ski industry, Betty was one of the few female and Asian founders in the male-dominated industry. 40 years after Betty Tung founded FERA, her children are now leading the family-owned line.

FERA today is a coveted independent winter fashion brand known for their perfect-fitting, modern skiwear emulating the effortlessly cool SoCal style.